Accessibility Policy

We want anyone to be able to look at a ring on this site, understand what it is, and buy it. If something here gets in your way, that is our problem to fix, and there is a person at the other end of the email address at the bottom of this page.

The standard we work to

We build against the Web Content Accessibility Guidelines, version 2.1, at Level AA. That is the standard most US and international accessibility requirements point to.

We aim for it rather than claim it. A site the size of ours changes every week, and a page that passed last month can be broken by a new photograph with no alt text. What we can tell you honestly is what we check and how quickly we fix what we find.

What we do

  • Every page is built to work with a keyboard alone, with a visible focus outline so you can see where you are.
  • Text and buttons are checked for contrast against the background they sit on, at the ratios WCAG sets.
  • Buttons and links are given a target big enough to hit on a phone, and a name a screen reader can read out.
  • Headings run in order so a screen reader can move through a page by structure instead of line by line.
  • Product images carry alternative text describing the piece, not the file name.
  • Pages are tested at real screen sizes from a small phone to a wide desktop, and at increased browser zoom.
  • Motion is kept light, and anything that animates is turned off for anyone whose device asks for reduced motion.

Where we know we fall short

Two honest limits.

Some content on the site comes from third parties, such as payment, reviews and live chat. We choose suppliers with accessibility in mind, but we do not control their code. If one of those blocks you, tell us and we will both raise it with them and find you another way through.

Diamond and ring imagery carries information that is hard to put into words. A photograph of a halo setting says something a sentence struggles to. Where that matters we are writing longer descriptions, and until they are finished you can ask us and we will describe any piece to you properly.

If the site does not work for you, we will do it with you

This is the part that matters most, so it is not buried at the bottom.

You do not have to fight the website to buy from us. Everything the site does, a person here can do with you instead. We will describe pieces, read out the specification and the grading report, check a ring size with you, take the order, and handle a return.

  • Phone +1 (551) 221-7987, Monday to Friday, 10 to 6 Eastern.
  • Email hello@diaels.com and a person reads it.
  • Book a video call at a time that suits you if you would rather be walked through it.

There is no extra charge for any of that, and the price is the same as on the site.

Telling us something is broken

Please do. It is the fastest way anything gets fixed.

Email hello@diaels.com with the subject "Accessibility". It helps if you can tell us the page you were on, what you were trying to do, and what happened instead. If you use assistive technology, telling us which one and which browser makes it much easier for us to reproduce.

We reply within two business days. If the fix is quick we do it that week. If it is larger we will tell you what we are doing and roughly when, rather than going quiet, and we will offer you another way to get what you needed in the meantime.

Formats

If you need anything from this site in another format, such as a grading report read out, an invoice in large print, or care instructions by email rather than on paper, ask and we will send it.

This is ongoing

Accessibility is not a project that finishes. We review the site as we change it, we fix what gets reported, and we treat an accessibility problem as a bug rather than a request.

Getting in touch

Email hello@diaels.com

Phone +1 (551) 221-7987, Monday to Friday, 10 to 6 Eastern

Post: Diaels, 3 Peach Court, Edison, NJ 08817, United States

Last updated: 25 September 2026